Perfectil, a supplement for healthy hair, skin, and nails, has recruited its first celebrity brand ambassador — Heidi Klum. 

Perfectil is a leading beauty supplement in the UK, for more than 20 years. It recently debuted in the U.S. at Walgreen’s. Klum — a supermodel, Emmy-Award winning television host, and businesswoman — will serve as the company’s U.S. Brand Ambassador. She will be featured in upcoming marketing, social media, and public relations campaigns.

Perfectil’s specific formulations each contain between 22 and 28 bio-active micronutrients designed to support skin, hair and/or nails. The company’s advanced research has led to multiple innovations in cosmetic science and nutrition. New formulations include Perfectil Triple Active Support for Skin, Hair and Nails; Perfectil Nails; Perfectil Hair and Perfectil Skin. Each formula functions as a comprehensive multi-vitamin, so there is no need to take multiple formulas or other multi-vitamins.

Klum says, “I believe in the saying you are what you eat. I love preparing healthy food for me and my family every day. In addition to that I love a multi-Vitamin for myself to enhance more beautiful nails, skin and hair. I believe that Perfectil does that for me.”

Tej Lalvani, CEO, Vitabiotics USA LLC comments, “We are thrilled to collaborate with Heidi Klum as we continue growing Perfectil’s presence in the U.S. — she is the embodiment of inner beauty and the ideal person to communicate our scientific approach to beauty and further expand our consumer base.”

In April 2018, Perfectil received the highest award for innovation from Her Majesty, The Queen, for constant innovation and research in beauty vitamins. The Queen’s Awards for Enterprise are the UK’s highest and most prestigious awards. Out of over 12,000 of these awards granted, Vitabiotics is the only award recipient for Innovation in multivitamin supplements.